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	<title>Simon Day - Professional web designer since 1997 &#187; optimizer</title>
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		<title>Google releases a techie guide to its website optimizer</title>
		<link>http://www.simonday.com/web-design-blog/2009/03/16/google-releases-a-techie-guide-to-its-website-optimizer/</link>
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		<pubDate>Mon, 16 Mar 2009 09:36:48 +0000</pubDate>
		<dc:creator>Simon</dc:creator>
				<category><![CDATA[Random]]></category>
		<category><![CDATA[A/B testing]]></category>
		<category><![CDATA[optimizer]]></category>

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		<description><![CDATA[
			
				
			
		On the 10th March 2009 Google released a 26 page PDF on how to use its website optimizer tool.
A/B testing is an incredibly powerful tool to maximise the most out of your space. Just a simple change like turning a sentence into a couple of bullet points could increase sales, the time on site and [...]]]></description>
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