As web designer you need to know a great deal of things if you want to make it in the web design World. Your knowledge has to evolve with the web if you want to stay in the game and earn the big bucks. Having good HTML and CSS skills are one thing but how do you make sure your design has created the most profitable journey? Just because a design looks good doesn’t mean it is usable or making the maximum profit.
The main tools I use are heat maps, eye-tracking, A/B testing and statistical analysis and over the next few posts I’m going to go through them in detail.
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