Posts tagged ‘eye tracking’

Using eye-tracking to enhance sales and usability

By Simon, 6 May, 2009, 6 Comments

Eye tracking is a tool which tracks your eye movements as you navigate through pages. It has been around for a number of years and the usefulness of this knowledge is incredible. Let me give you a good example.

Courtesy of www.etre.com

Courtesy of www.etre.com

In this case look how many people looked at the big red “SALE” banner in the top images compared to the green banner below. Not a single person looked at the red sale banner! That alone is interesting but now look at how this one simple banner change affected the top navigation – it’s completly altered the way people navigate the site!

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Boost sales via Heat Maps, Eye-tracking and A/B testing

By Simon, 6 May, 2009, 1 Comment

As web designer you need to know a great deal of things if you want to make it in the web design World. Your knowledge has to evolve with the web if you want to stay in the game and earn the big bucks. Having good HTML and CSS skills are one thing but how do you make sure your design has created the most profitable journey? Just because a design looks good doesn’t mean it is usable or making the maximum profit.

The main tools I use are heat maps, eye-tracking, A/B testing and statistical analysis and over the next few posts I’m going to go through them in detail.

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