Posts tagged ‘A/B testing’

Boost sales via Heat Maps, Eye-tracking and A/B testing

By Simon, 6 May, 2009, 1 Comment

As web designer you need to know a great deal of things if you want to make it in the web design World. Your knowledge has to evolve with the web if you want to stay in the game and earn the big bucks. Having good HTML and CSS skills are one thing but how do you make sure your design has created the most profitable journey? Just because a design looks good doesn’t mean it is usable or making the maximum profit.

The main tools I use are heat maps, eye-tracking, A/B testing and statistical analysis and over the next few posts I’m going to go through them in detail.

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Google releases a techie guide to its website optimizer

By Simon, 16 March, 2009, 1 Comment

On the 10th March 2009 Google released a 26 page PDF on how to use its website optimizer tool.

A/B testing is an incredibly powerful tool to maximise the most out of your space. Just a simple change like turning a sentence into a couple of bullet points could increase sales, the time on site and lower your bounce rate. As equally important to the increases is testing how a modification could actually negatively impact the page on a grand scale. If you don’t have a lot of usability knowledge behind you then this is a must have tool.

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