Nothing much has amazed me over the last few years with regards to usability tools but a new product has just been launched which offers a whole new level of tracking which many will find useful.
http://youseeble.com offers you the ability to actually watch what a user is doing on your page. It shows where the mouse is moving as well as where they are clicking. It records everything they do and plays it back to you in full.
It was going to be hard to beat last year’s Paris air show attempt but Flightglobal’s Farnborough Air Show website which I built really pushed the boundaries in terms of content and usability. I did manage to find one independent site who reviewed all 3 publishers at Farnborough Air Show and it sings a lot of praises for Flightglobal!
http://ludozone.net/2010/07/29/farnborough-air-show-2010-review-of-online-coverage/
I never blow my own trumpet but this one is pretty special.
I have worked on Flightglobal a lot over the last year including the creation of the Paris Air Show front end last year, fixing and updating many pages and recently creating the HTML and CSS for their brand new channel called MRO.
The “Association of Online Publishers” held their 2010 awards last week and the Flightglobal website won the category of “Best business website“.
These awards are open to all online publishers in TV, Media and publishing so it was a fantastic result that showed this team did a really great job over the last year to win such an award.
Here’s to 2011…
Related Links:
I’ve just read a post which sums up what I’ve recently been saying. For all those who think social media is a fad and not worth bothering with I would suggest you start reading about just how successful it can be!
http://www.thebigmoney.com/blogs/
On a social media push last year for a publishing company we generated over a million pounds in revenue so it isn’t just the big boys who can achieve it!
