Comments on: Does social media really work? Yes!

By: Andy Ben

Andy Ben — Mon, 29 Nov 2010 06:56:36 +0000

There is a secondary benefit in that OTHERS subscribing to your channel can also see this happening in real time. Thank you

By: Simon

Simon — Wed, 04 Aug 2010 11:19:08 +0000

Thanks for such a well thought out reply Kim. I could not agree with you more either

By: Kim O'Rourke

Kim O'Rourke — Wed, 04 Aug 2010 10:59:36 +0000

Simon – I completely agree. As a marketer I get very frustrated at the vast majority of small business owners who don’t use this valuable tool properly, with no thought as to the strategy they want to employ for it and a clear goal for what they want from it.

Actually – there are a lot of marketers that don’t know how to use it properly either! ;o)

My advice to anyone would be to firstly be clear about your target audience, be clear about what you want your social media to do for you, and have a strategy in place that involves getting out consistent content on a regular basis.

Oh, and don’t sell: social media should be seen as just one of a business’ many marketing methods (media) to drive interested potential customers into their marketing funnel. What social media can do beautifully is build the relationships too, both automatically and personally. Not many other media can do that for you.

Selling comes way down the line…and certainly not at “tweet”/status update stage!

Kim.

By: uberVU - social comments

uberVU - social comments — Thu, 25 Mar 2010 12:09:50 +0000

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This post was mentioned on Twitter by simonday09: Three lesser known benefits of social media for business http://bit.ly/bsdEQV #seo #marketing…