On the 10th March 2009 Google released a 26 page PDF on how to use its website optimizer tool.

A/B testing is an incredibly powerful tool to maximise the most out of your space. Just a simple change like turning a sentence into a couple of bullet points could increase sales, the time on site and lower your bounce rate. As equally important to the increases is testing how a modification could actually negatively impact the page on a grand scale. If you don’t have a lot of usability knowledge behind you then this is a must have tool.

There are plenty of others out there but the Google one is free, is quick to set up and gives you the reports most designers need.

This picture clearly shows a recent winner to a minor change!

This document lays out what it does, how it does it and then guides you through setting up your own. The online validations of each step make this much easier to set up now compared to when I first used it on launch.

Download the 26 page PDF

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