
To create the xhtml and css for the new look homepage(s) which not only had to be pixel perfect but my work also had to fit into the stellent content management system.
The four main "level one" navigation menus had to be designed so that the fourth button could be added or taken off at anytime and by changing one class the buttons sorted out the different heights of the buttons as well as the text padding. I had not seen this before and had to design it from scratch.
I had to create a more modern, cleaner and faster loading web page. The navigation needed to be clearer and easier to use.
A huge amount of thought and research went into this one. I used the eye-tracking "F Pattern" for the design. I use a heat map on the page to spot patterns and fine tune the pages. I also re-thought the SEO strategy which has seen huge jumps in the rankings.Since going live sales have increased 18% and the bounce rate has halved.
The old site was coming up to 10 years old and needed bringing into line with modern techniques.
Pure CSS design meant the load times were dramatically increased and with other SEO work the site jumped up to the first page on the search engines where it still sits today.
This was one of those sites where he had no images, no logo and hardly any text so this really was creating something out of nothing.
To revamp the old site and try to find a way of bringing the three different parts of the company together in an easier and clearer way.
I tried to create a 3d looking welcome page and then I wanted to keep everything else clean and simple. They had a lot of photos and I opted not for a photo gallery but a selection of photos on each page which were relevant to the page.
The client wanted a web site that was very easy to navigate, very easy for the elderly to use but still give it a modern design feel. It also had to be accessible to the number of disabled visitors that use the site.
I designed this one a few years ago but like to show it because of the many challenges I faced making it. Too many to list here but worth noting this one.
You know how people who are in a business never actually do their profession at home? You often hear of web designers who haven't updated their site in years.
I wanted to show that I really do love what I do and when I have some spare time I usually devote it to learning new techniques. On this web site I finally got around to learning sprite navigation which I've since included in 3 other web sites.