The clients existing website hadn't been updated since 2006 so it was in desperate need of a redesign.
Why asking the right questions pays off!
At our initial meeting I asked my usual questions and I picked up on something he said. He told me that people now are having to have the cleaning in hotels and restaurants done to validate the insurance. This small part of the conversion was huge and I immediately realised just how important it was.
Designing for the user
Many people coming to his website just want to make sure they get the cleaning certificate for the work carried out. I had to make sure that when a user visits the web site their eyes are instantly drawn to the fact he does it.
I have a lot of experience in UX (User Experience) so I knew it had to stand out on the page. Most of his website is green to match the corporate colours. To make it stand out I used a different colour, in this case a reddish header. It isn't overwhelming, it's just enough to force the eyes to look at it without it completely distracting the user from the rest of the page. If you look at his website you cannot help but look at it, your eyes have no choice because of the way I designed the page.
While at the initial meeting I had already sketched out where the important parts of the page would go. I went home and created a visual wireframe which he was happy with. I then created the code for the page and the styling using HTML5 and CSS3.
What's on the page
There are numerous very subtle animations when you hover over certain elements so they visually confirm that they are calls to action. The website is responsive by default. On small screen devices the menu remains at the top of the page to allow a much easier journey for the visitor.
Visit the Cleaning Concerns website.
If you would like to discuss a project feel free to contact me. You can also read his testimonial below.
See what we can do together
Which of the following areas do you need my help with?
Build a new website
Are you ready to take your online presence to a whole new level? I'm ready!
Re-design your site
Is your site looking like 1999? Let me use my skills to catapult it into the modern era.
Pimp your template
Have you found a template you really want but it needs tweaking? I love this work!
Mobile / Tablet design
If your website doesn't work on small screens you're missing out on a HUGE market.