Onto other news now....

It looks like googles new algorithm is based on the Latent Semantic Indexing system which is why the results are so sporadic at the moment. If you're into your mathematics then info on googles probable new algorithm Can be found here.

If Google does go ahead with this then search engine optimisation for the amateurs is now well and truly over. When clients come to me with SEO requests I always say I make no guarantees even though 99% have a 40% or more increase in sales. I now feel sorry for those people who went with companies that say they could guarantee top 10 placements. I'd like to see them say that if Google pushes ahead with the new algo ;-)